Best SEO-Friendly Website Builders of 2021

Start your search here for SEO-friendly website builder software. Our software reviews are written by experts who have spent 357 hours researching and analyzing every little detail about the top SEO-friendly website builders on the market. Compare SEO features, facts and figures to find the right fit for your business.


Webflow Review

by Webflow, Inc.
based on333 reviews

Shopify Review

by Shopify Inc.
based on10,674 reviews

Wix Review

by, Inc
based on16,521 reviews

BigCommerce Review

by BigCommerce Pty. Ltd.
based on1 review

Squarespace Review

by Squarespace, Inc.
based on1 review

What are SEO Tools?

SEO is an acronym for “search engine optimization”. In turn, SEO features are a collective set of features designed to improve search results and increase the visibility and reach of a website. Websites that are optimized for SEO tend to rank higher in search engines, raising the chances of a visitor clicking through and spending time on the website. Unlike paid traffic such as Google AdWords, site traffic resulting from SEO efforts is organic and does not cost a single penny. 

Types of SEO Tools

Since SEO is a fundamental growth channel for any online business, mastering the basics of it is essential. SEO strategies are divided into two categories: on-page SEO and off-page SEO. While on-page SEO strategies include all the tweaks a user can make directly to a webpage, off-page strategies refer to the activities taken outside of a website to improve its ranking. 

Since most users creating a website with a website builder are unfamiliar with complex SEO techniques, most website builders simplify the process by providing easy on-page SEO features that can help to optimize a page.

It is important to note that a webpage’s search engine ranking goes beyond oversimplified factors such as keyword frequency and text length. Rather, the most important element of every webpage is unique, relevant, and meaningful content. All users can optimize other structural and technological factors on their webpages to ensure that all pages are positioned to rank well within search engine results. 

The following list provides some examples of the two types of SEO tools.

On-Page SEO Tools

  • Metadata: Search engines rely on information from a webpage’s metadata to determine its content. Metadata includes meta titles and meta descriptions, which provide concise descriptions of a webpage.

  • Headings: The headers on a webpage act as signposts and signal to search engines what a section of text is about. Headers display text structure and are ordered by size and significance. A H1 heading is deemed more important than a H3 heading.

  • URL structure: URLs optimized for SEO purposes include relevant keywords and are free of superfluous information. 

  • Alt text for images: Alt text refers to the caption or description given to an image. It also helps visually impaired readers discover the content of an image.

  • Anchor text: An anchor text is a link that connects two related web pages. Anchor texts also provide context to an article and build linking structure. 

  • Keyword relevance: Using keywords related to the topic at hand builds keyword relevance. Users should target both general keywords and long-tail keywords. 

Off-Page SEO Tools

  • Developing authority, credibility, and relevance: As a general rule of thumb, search engines tend to prioritize webpages that are relevant and credible. Starting a blog and publishing relevant content is a great way to build an authoritative voice. 

  • Link building: The number of organic backlinks a webpage has positively correlates to its search engine ranking. By linking to a webpage with authority, the chances of ranking well also increases.

  • Brand outreach: Sharing content on social media channels and conducting brand outreach can be effective ways of building off-page SEO. Examples include receiving brand mentions on high authority websites, even if the brand mentions are unlinked.