Best Landing Page Software of 2021

Start your search here for website builder software with the best landing page builders. Our software reviews are written by experts who have spent 357 hours researching and analyzing every little detail about the top landing page builders on the market. Compare landing page builders, facts and figures to find the right fit for your business.

1

Wix Review

by Wix.com, Inc
4.3
Metascore
based on16,521 reviews
Metascore
2

Squarespace Review

by Squarespace, Inc.
4.0
Metascore
based on1 review
Metascore

What Is a Landing Page Builder?

A landing page builder is a tool that helps users create attractive landing pages to capture leads and increase conversions. Landing pages can be viewed as a one-page online flyer for a brand — it is specifically designed to receive high traffic from visitors and is aimed at driving user action for a measurable outcome. A landing page is often a visitor’s critical first point of contact with a website. Since they are vital in customer acquisition and conversions, landing pages usually have an appealing design with call-to-action (CTA) buttons. 

Most website builders offer landing page builders, either as a native feature or as a third-party integration or plugin. Users can start from scratch and customize their pages as they go along, or get started quickly with a template.   

What Is the Difference Between a Landing Page and a Website?

A website is a collection of webpages, starting with the homepage and ending with various subpages. On the other hand, a landing page is part of a website, though its purpose is to lead the visitor to complete a specific action (also known as conversion). Landing pages can also stand alone as a single webpage, with no connection to a main website. Stand-alone landing pages only have a single focus and are most often used in online marketing campaigns. 

While a website can have many objectives, a landing page’s goal is to convert a visitor using CTA buttons. CTA buttons can include signing up for a newsletter, starting a free trial, or downloading a free eBook. If designed well, a landing page can achieve a high conversion rate of 5 to 30%.

What Makes a Good Landing Page Builder?

A good landing page is one that converts and achieves its marketing objectives. It makes testing, analyzing, and reporting on data and analytics much easier, ensuring that marketers can continually optimize the page for maximum conversion. Landing page builders can help create great landing pages by adhering to the following principles: 

  • Usability: A landing page builder with an intuitive interface increases usability. It should include a drag and drop function to make moving elements and content more manageable.

  • Design: A sharp and fresh design draws visual attention and interest. CTA buttons should make clear what the desired action is without cluttering the page.

  • Connection to other marketing tools: Once leads have been captured, it is essential that marketers take action and follow up on those leads. With integrations to other marketing initiatives such as CRM and email marketing tools, marketers can improve customer retention rates. 

  • Testing and Optimization Tools: A good landing page builder also incorporates testing tools such as A/B testing to optimize a page.