Best Web Design Software of 2021
Start your search here for best website builder software with the best web design tools. Our software reviews are written by experts who have spent 357 hours researching and analyzing every little detail about the top web design tools on the market. Compare web design features, facts and figures to find the right fit for your business.
Web Design Software
Building and designing a website through a website builder costs less than hiring a web developer but still achieves similar results. Besides saving time, users also get to exercise full creative and technical control over their websites. Stylistic elements like fonts, colors, and background images can be finetuned and customized to perfection, all without having to hire professional assistance. Website builders make this process as easy and intuitive as possible by offering a powerful arsenal of web-building tools that anyone can leverage.
Essential Features of Website Builders
Website builders are most often used by people who have never created a website before, so it is essential that the process is intuitive, enjoyable, and fuss-free. Most website builders are built around a WYSIWYG editor with drop and drop functionality, providing a huge relief for users who do not know how to code. Other features also include a landing page builder, form builder, image editing, SEO tools, and in-built web analytics.
WYSIWYG is an abbreviation for “what you see is what you get”. This is a common feature for code-free website builders that helps users edit their websites exactly as it is displayed. Rather than having to visualize the website’s layout and structure from lines of code, users are presented with a real-time preview of what their website will look like once it is published. Users can move content around by dragging and dropping elements, or tweaking style options from a style menu. For more advanced users, some website builders also offer the capability to inject custom code.
One of the core features of website builders, blogging provides every user a platform to engage with their visitors and share updates. Users can also use a blog to create new sales funnels, strengthen SEO strategies, and increase search results rankings organically. By adding a comment section, users can also interact with site visitors.
Content Management System (CMS)
A content management system is a vital feature of website builders as it stores, structures, and styles content. Content management systems improve collaboration by making it possible for several users to work simultaneously. Most content management systems also have a limited storage space, so users intending to upload a large volume of content should bear this in mind.
Most website builders have their own servers, used to host content and information from their users’ websites. With a few exceptions, almost all website builders include web-hosting free of charge, so users do not have to worry about finding their own web hosting or incurring additional costs.
Landing Page Builder
A good landing page is key to increasing leads and boosting conversions. Website builders simplify the landing page creation process by providing templates with attractive designs. Users with the technical expertise can also create a custom landing page from ground up, implementing diverse page elements that increase interest and convert visitors into leads.
Similar to the landing page builder, form builders make it easy for users to create customized forms suited for their needs. Forms can include a contact page or a newsletter subscription page. Some form builders also offer custom input fields to capture different data types, such as images, files, and links.
No matter how well-designed a website is, it needs to rank in search results in order to improve visibility and reach. Most website builders come with on-page SEO features that can optimize site rankings, such as headers, meta titles, and alt tags for images. Providing consistently valuable, relevant, and meaningful content is also a great way to retain visitor interest and drive profitable user action.
For the technically inclined, some website builders also offer specialized tools to create sitemaps and calculate site loading times.
Web analytics tools in website builders analyze user behavior and compile crucial information about site visitors, such as the time they spent on a page and their location. With this data, users can more effectively segment and target site visitors, deploying strategies and implementing content that turn a visitor into an engaged customer.