Best Website Builders with CRM Features of 2021
Start your search here for website builder software with the best CRM features. Our software reviews are written by experts who have spent 357 hours researching and analyzing every little detail about the top CRM features on the market. Compare CRM features, facts and figures to find the right fit for your business.
What are CRM Tools?
CRM stands for “customer relationship management” and is an integral part of running a business. All organizations are built on relationships but the one between the company and the customer is arguably the most important. CRM tools are a combination of strategies, practices, and software that bring together leads and clients into one single location. The purpose of CRM tools is to nurture existing relationships with customers for long-term sales.
On a fundamental level, CRM tools can collect a wealth of customer information, including basic details such as their names, email addresses, and primary interests. Comprehensive CRM tools can also automate marketing processes, create healthier pipelines, and track and follow up on promising leads.
In the context of website builders, CRM tools include email marketing and lead-nurturing features, allowing store owners to send promotional newsletters and automated abandoned cart recovery emails to customers. Some website builders also allow third-party integrations such as HubSpot CRM and Zoho CRM to build multi-faceted marketing.