Best eCommerce Software of 2021
Start your search here for website builders with the best eCommerce software. Our software reviews are written by experts who have spent 357 hours researching and analyzing every little detail about the top eCommerce software on the market. Compare eCommerce software, facts and figures to find the right fit for your business.
An online store’s branding is more than its name or logo; it is the combined impact of its brand personality, store design, product offerings, and customer service. By achieving the right balance of these factors, business owners can create a memorable online shopping experience for buyers and bulk up their bottom line. Website builders with in-built eCommerce features can help reduce friction in this process — with the appropriate set of tools, all business owners can set up and maintain a successful eCommerce business.
Essential eCommerce Features of Website Builders
Just as every business owner has different requirements and expectations for their online store, every website builder offers various eCommerce features. For small, independent businesses with a small volume of products, choosing a website builder with limited storage space and basic eCommerce features is often sufficient.
On the other hand, larger stores will require specialized tools to help manage inventory, recover abandoned carts, create promotional campaigns, and monitor sales statistics. Some website builders also specifically target a certain industry or use case, such as creative professionals building an online portfolio.
The following list is intended to help users consider the most essential eCommerce features in a website builder and decide on which tools will best fulfill their business needs.
Meaningful and valuable products form the cornerstone of all thriving online businesses. A good product management tool should allow users to add product images and product descriptions, as well as create product variants and set different stock levels. Some website builders also offer store owners the ability to create their own input fields, coming in handy for products that require customization.
For stores selling large volumes of products, inventory management is key to facilitating accurate stocktaking and preventing the sales of products that are no longer in stock. Business owners should be able to increase or lower stock quantities and set up low stock or out of stock alerts. The quantity field should also update on its own whenever a product has been purchased.
With a wide variety of promotional strategies, business owners can create promotional campaigns targeted at different audiences and different parts of the selling cycle. Some promotional strategies include fixed dollar off, fixed percentage off, BOGO, and free shipping. Rather than trying to do everything, business owners can mix and match strategies to create a promotional campaign suited for their marketing goals.
After a purchase has been made, businesses need to process orders and ship them to buyers. Order management systems allow owners to keep track of order details, their payment status, and shipping status. Other additional features include printing out shipping labels, canceling orders, and refunding orders.
Business owners can enable a fast, smooth, and safe checkout process for customers by using PCI compliant payment gateways such as Apple Pay, PayPal, and Stripe. These payment providers guard against fraudulent orders and chargebacks, while ensuring that sensitive credit card details of customers are never compromised. Some website builders also allow store owners to enable fast checkout and customize their checkout page to better reflect their brand identity.
With the help of third-party integrations, it is also sometimes possible to localize currencies and automatically calculate taxes.
No matter a physical or online store, having good customer service is crucial to increasing customer satisfaction and retaining customer loyalty. Depending on which website builder has been chosen, business owners can set up an About page or a Contact Us form. Some website builders also offer a live chat widget that business owners can integrate into their stores. Allowing customers to leave product reviews and ratings is also a great way to improve customer engagement.