Welcome to Marketing & Strategy Growth Tips
Here you will find latest resources relating to Marketing & Strategy.Do you know how to set a winning strategy?27-Aug-2010
Research from the Harvard business school shows that 90% of strategies fail due to poor execution. This assumes your company even has a real strategy. Many companies think the..
Managing and Marketing in the Age of Turbulence30-Jul-2010
This growth tip features lessons from the book “Chaotics (http://www.amazon.com/Chaotics-Business-Managing-Marketing-Turbulence/dp/0814415210)” by Philip Kotler and Joh..
How Guy Kawasaki uses Twitter for marketing26-Mar-2010
Guy Kawasaki (http://www.guykawasaki.com/) - well known author, venture capitalist and entrepreneur - loves Twitter (http://twitter.com/) because he says it democratizes marketing...
Do you have a clearly communicated strategic plan?08-Jan-2010
Research in the UK by the Department for Business, Innovation and Skills (BIS (http://www.berr.gov.uk/)), shows that employers are still failing to communicate their bu..
Common mistakes to avoid when making strategic decisions18-Dec-2009
Rapid changes in the competitive forces that shape industries are forcing business leaders to deal with more complexity than ever before - and they are being forced to make toug..
How to make your online communications stand out13-Nov-2009
With all the talk about websites, blogs, email newsletters, and social media platforms (Facebook, LinkedIn, Twitter etc) it is easy to forget that these are just communication tool..
Innovation lessons from Apple24-Sep-2009
Learn from your mistakes With the current success of the iPod, iPhone and iTunes – and with so many raving Apple brand advocates it’s easy to forget the many product failures too –..
Guy Kawasaki's 10 commandments for business innovation19-Jun-2009
Business Author, Entrepreneur, and Venture Capitalist, Guy Kawasaki (http://knowledge.wharton.upenn.edu/article.cfm?articleid=2258)recently shared his 10 point manifesto for bu..
10 Common Marketing Myths05-Jun-2009
This Growth tip was inspired by the book “Ready, Blame, Fire!” by Ira Blumenthal, a branding expert who has worked with Coca-Cola, Adidas, Nestlé, McDonald&r..
How to network like a pro!22-May-2009
Whether your professional networking involves face to face meetings or (increasingly) the use of social media tools (LinkedIn, Facebook, Twitter etc) - remember the following n..
The top 5 business opportunities in a downturn08-May-2009
This our summary of a blog that appeared in the Financial Times (http://blogs.ft.com/donsullblog/2009/04/29/the-top-five-opportunities-in-a-downturn/)on April 29. In a dow..
Seth Godin on scientific marketing13-Mar-2009
Seth Godin (http://www.sethgodin.com/sg/)has authored more than 10 books on marketing (http://my.results.com/Books#Marketing), all of which we recommend to our clients. H..
A business is more effective when it is more selective27-Feb-2009
This quote came from Peter Drucker (http://my.results.com/Books)who also asserted, “Most businesses try to accomplish far too much. They lose concentration and give in t..
The law of leadership20-Feb-2009
Two thought leaders we often refer our clients to in the field of marketing and branding, are Al Ries and Jack Trout and their classic book, “The 22 Immutable Laws of Marketing..
12 Common Marketing Mistakes - (and how to avoid them)06-Feb-2009
Not clearly identifying your ideal target market customer and researching their needs first. (As Seth Godin says in his book Purple Cow (http://my.results.com/Books), “A p..
Have you got a wet weather game plan?23-Jan-2009
Derived from an article appearing in Fortune Magazine (http://bit.ly/187ou)Jan 2009: Confront the new reality. In good times, growth can cover up a lot of mistakes...
"The man who chases two rabbits, catches neither" (Confucius)16-Jan-2009
Many business leaders find it difficult to chase one rabbit. They delude themselves into thinking they can ‘multi-task’ - and try to achieve many things simultaneo..
The Power of 719-Dec-2008
The average human can remember groups of 7 things in their short term memory When people are asked to choose a number between 1 and 10, the most popular choice is 7 - all o..
Be The Last Player Standing12-Dec-2008
This newsletter is a summary of a recent article Professor Jeffrey Pfeffer of Stanford University wrote - "The crisis facing business: Succumbing to the madness of the crowd" ..
